Ecommerce Fulfillment Automation

India’s largest logistics and supply chain company relies upon Armstrong Dematic’s solutions to solve peak loads during the festive season sales

Ecommerce Fulfillment Automation

The company established in 2011 when e-commerce was in its growing stage. It now has over 85 fulfilment centers, 70 hubs and 7500+ partner centers. About two-thirds of this Logistics Unicorn's revenue comes from providing third-party logistics and delivery services to e-commerce companies. Festive season thus becomes one the busiest times where majority of transactions happen and the operations are tested to its effectiveness and efficiency.

Customer Benefits

  • Increased Throughput: Bellatrix, Armstrong Dematic's telescopic conveyor reduces the truck unloading time which increases the throughput during the peak loads
  • Increased Productivity: Automating the Dimensioning, Weighing and Scanning process leads to reduced errors in operations, thus leading to productivity
  • Improved Ergonomics: Operator's fatigue arising due to the complex handling of heavy parcels is countered via Bellatrix
  • Safety in Operations: Designed to guarantee the safety of operators while handling complex parcels such as white goods, Bellatrix- Armstrong Dematic's inbound and outbound automation solution stands out to its peers in the market
  • Reduced Manpower Requirement: Bellatrix helps businesses reduce the manpower requirement thus allowing them to participate in other productive tasks
Ecommerce Fulfillment Automation

Working With a Trusted Partner

With growing demand for E-Commerce, fierce competition and increased consumer expectations of faster delivery times, retailers and brands have been ramping up their effort to accelerate order fulfilment capabilities while keeping costs low.

To meet the increased demands of its clients, the company partnered with us in 2019 to get a seamless integration of inbound parcels with sorting based upon pin-codes.

Once the right parcel is sorted based on its destination, it is sent to Outbound operations where the parcel is checked again based on its order.

Ecommerce Fulfillment Automation

During the seasonal peak, when the system is tested for efficiency, delays arising from mistakes can negatively impact the brand image.This necessitates choosing the right partner!

Ecommerce Fulfillment Automation

Challenges Faced by The Customer

  • Complex Tracking: The tracking of millions of parcels received from manufacturers and distribution centers demanded a foolproof solution integration with the inventory management software.
  • Inventory Management: Inventory management becomes complicated as parcels vary in shape and size, necessitating the use of intelligent software.
  • Expensive Labour Charges: Due to the volume and complexity of operations, high labour costs result in revenue leakages.

Bellatrix: Dws Product Profiling System

Ecommerce Fulfillment Automation

Operations Manager

To simplify the complex nature of SKUs to be handled by its customer, Armstrong Dematic's Bellatrix was required to capture the required data (Dimension, Weight & Scan) in order to prevent revenue leakage. The complexity of operations can be understood by the following specifications.

Parameters Specifications
Parcels to handle Boxes and Jiffs bags
Box dimension range (min-max) 0.15-1.2m(L) x 0.05-0.9m(W) x 0.02-0.9m(H)
Weight range 0.2 to 80kg
Throughput/hr 1100
Ecommerce Fulfillment Automation

Ecommerce Fulfillment Automation

Armstrong Dematic is a global leader providing AI & BI enabled intralogistics & warehouse automation solutions

The Telescopic Conveyor is the main hardware component of the Bellatrix, however its distinguishing feature is Armstrong Dematic's proprietary software integration for seamless tracking at any factory/ warehouse where non-palletized boxes, cartons, bags, bins, etc. are loaded or unloaded. Armstrong Dematic serves a variety of industries, including logistics, postal, e-commerce, FMCG, cement, fertilizer, chemicals, plastics, and pharmaceuticals.

E-tail, Retail, Parcel & Courier industries are growing at a faster pace making rapid and efficient dispatches a challenge. Thus, capturing product profiles accurately is imperative to multiply profits. Bellatrix -Armstrong Dematic’s DWS: Product Profiling System is highly accurate, efficient & reliable, reducing the manpower requirement for the tiresome process of dimensioning and weighing. It furnishes real-time information that enables critical business decisions to help reduce costs, increase efficiency, and maximize productivity across entire parcel sortation stream.